Who Will Win the Content Marketing War?

  • Without a doubt, “content marketing” is the buzzword of the year for companies big and small. Suddenly, big traditional media brands are getting into a game that individual bloggers and small agencies have been playing for more than a decade – and that smart marketers have been playing since the dawn of the printed word. Do these new players change the rules? And how can you capitalize on this resurgent trend without being a lemming on the cliff?