• etc.logo.2013Program

    • July 20, 2013
      • 8:00 am - 9:30 amRegistration/Networking
      • 9:45 am - 10:00 amWelcome
      • 10:00 am - 11:00 amWho will Win the Content Marketing War?
        • Mike Orren

          Mike Orren 

          Mike Orren is President of Speakeasy, a content marketing, social media and digital strategy agency that is a joint venture between Slingshot and The Dallas Morning News. He was the founder of Pegasus News and has served in top leadership roles at American Lawyer Media and D Magazine. His first book, on Texas' Prison Entrepreneurship Program, will be released later this year.

      • 11:00 am - 11:45 amYour Video Content Strategy for Social Media Dominance
        • Chris Yates

          Chris Yates 

          Chris Yates is a master of authentic and entertaining video storytelling for social media platforms. He brings 20+ years of Broadcast TV experience—on both sides of the camera—to the realm of video production. An Emmy award-winner, Chris worked with FOX network for 12 years. Chris has covered the The Super Bowl, The Masters, The NBA Finals, The Daytona 500, many corporate and product stories and more!

      • 11:45 am - 12:15 pmNetworking BreakHave a snack and meet your colleagues.
      • 12:15 pm - 1:00 pmAdding Personality to your Business
        • J. Schuh

          J. Schuh 

          J. Schuh has been doing animation and UX since 1996. He has owned his own company Toons-N-Design since 1998. In addition to being one of the founders of A Bunch of Short Guys and Industry Giants event, he also is a member of a number of community organizations including the Dallas User Experience Group. He has served on the planning committee and was chair of the Multimedia/ Film track of the Big Design 2012 conference.

      • 1:00 pm - 2:15 pmLunchGrab a salad/sandwich by the Great Outdoors.
      • 2:15 pm - 3:00 pmRising Above the Human Capital – Why Having A Loud Unique Digital Profile Matters
        • Tiffany Sunday

          Tiffany Sunday 

          Tiffany Sunday is an Emerging and Disruptive Tech Strategist, Founder of Dillon 5 and Creator of Jr. Startup. She helps companies and professionals understand how emerging and disruptive technology will impact their industries, products and careers. She works with companies and professionals on how to develop strategic road maps and digital profiles that take advantage of the new technologies.

      • 3:30 pm - 4:15 pmHow to Think like Da Vinci
        • Brian Sullivan

          Brian Sullivan 

          Brian Sullivan is the Usability Principal at the Sabre Human Factors Center. Brian is actively involved in the design and usability community--Founder of Big Design Conference, Chair of World Usability Day (2007-11), and President of DFW-UPA (2006-11). Brian has worked with AT&T, Burger King, American Airlines, SkyChefs, United Airlines, and Carter Blood Center. Brian lives in Dallas, Texas with his wife, son, and cat (who runs the house).

      • 4:15 pm - 4:30 pmSpecial MessageDerick Schaefer, Partner, Copyblogger Media
      • 4:30 pm - 6:30 pmCopyblogger Sponsored Happy HourEnjoy networking with your Conference buddies.
    • July 21, 2013
      • 9:00 am - 10:00 amRegistration/Networking
      • 10:00 am - 11:15 amMorning Sessions 1
        How to Develop & Execute Your Content Strategy » Content Marketing Track
        • Rani Monson

          Rani Monson 

          RainMaking Marketing was started by marketing technologist Rani Monson. Since 1999, Rani has helped companies create new ways to generate revenue online. She is uniquely skilled at understanding technology and identifying profitable opportunities that improve customer satisfaction and retention. Her experience includes both B2B and B2C industries and spans for-profit and nonprofit organizations.

        Effective, Affordable Video Techniques for Small Business » New Media Track
        • Robert Riggs

          Robert Riggs 

          Riggs has received the highest awards of broadcast journalism including the coveted George Foster Peabody Award for Investigative Reporting and three Alfred I. duPont Columbia University Journalism Awards for Investigative Reporting. He crossed the digital divide from traditional media to a new media as an online communications adviser on Internet strategies and media. Riggs is a new media video consultant and producer.

        Brand Protection and Social Media » eBusiness Track
        • Rob Holmes

          Rob Holmes 

          Rob conducted some of the world’s first IP-related Internet investigations, and pioneered the study of the “virtual crime scene”. His regular clients include 20 of the 100 Best Global Brands. He is the Editor of the blog Knockoff Report and popular speaker on the topics of Intellectual Property and the Internet. Rob is a private eye, funny guy, blogger, Calvinist, Freemason, Prius owner, and a Gene Hackman Fan. ipcybercrime.com

      • 11:15 am - 11:30 amNetworking Break
      • 11:30 am - 12:45 pmMorning Sessions 2
        Inside the Plumbing of a Content Marketing Project » Content Marketing Track
        • Dan Sturdivant

          Dan Sturdivant 

          Dan Sturdivant is an interactive marketing & design professional with over 14 years of experience in digital communications. Dan is a proven leader providing digital marketing services, creative design, and team management across market and target segments. Dan is the past president of the DFW Search Engine Marketing Association, and is the originator of the Jingle Mingle Holiday Party.

        50 Tips Every New Podcaster Should Know » New Media Track
        • Gary Leland

          Gary Leland 

          Gary started podcasting in 2004 being one of the first podcasters on the Internet. In 2006 His podcast directory PodcastPickle.com was was honored by Time Magazine as one of the world's 50 coolest websites. His  newest creation Fastpitch.TV is bringing podcasting, blogging, and vidcasting into the world of fastpitch softball. Gary has an insight into the world of podcasting that few others possess.

        Marketing Your Kindle eBook » eBusiness Track
        • Casey Watkins

          Casey Watkins 

          Casey Watkins has always had a passion for computers. Once he built his first website and tried to get it to rank on Google he was hooked. He soon found a job working on different websites plus over 1,000 sub domains. This was a real eye opener for Casey and in 2008 he started working full-time in the Search Engine Marketing Industry.

      • 12:45 pm - 2:00 pmLunchGrab a salad/sandwich by the Great Outdoors.
      • 2:00 pm - 3:15 pmAfternoon Sessions 1
        What I Learned Through My 5 Years of a Trial and Error Blogging Strategy » Content Marketing
        • Holly Homer

          Holly Homer 

          Holly Homer is a blogger. She started a personal blog 5 years ago that grew unexpectedly into social media addiction and URL hoarding. Everything she has learned has been on-the-blog training which includes an excessive amount of Googling. Holly writes for multiple sites including Disney's Spoonful, her own site, Kids Activities Blog and runs Business 2 Blogger.

        Using Pinterest for Traffic, Leads and Customers » New Media
        • Cynthia Sanchez

          Cynthia Sanchez 

          Bringing years of experience from the health care industry, Cynthia Sanchez is a writer and speaker whose focus is being a resource to those you serve. She found that Pinterest is a perfect tool to do just that. Her unstoppable curiosity drives her to explore the ways businesses both large and small can utilize Pinterest to its fullest potential. She reveals her findings on the Oh So Pinteresting blog and audio podcast.

        Income-Generating Tactics of List Building Masters » eBusiness
        • Patty Farmer

          Patty Farmer 

          Patty Farmer, The Networking CEO™, is a multi-award winning and highly sought after Business Growth Strategist, International Speaker, Trainer, Radio Show Host and Author. Patty has created a network of 100,000 + connections while teaching thousands of business owners how to effectively network, build their list as well as their marketing funnel and create key positioning techniques to grow their businesses.

      • 3:15 pm - 3:30 pmNetworking Break
      • 3:30 pm - 4:45 pmAfternoon Sessions 2
        The Master Content Creation Guide for Bloggers » Content Marketing Track
        • Joe Youngblood

          Joe Youngblood 

          Joe began his work in online marketing in 1999 and has built several websites that have been mentioned in Wired magazine, on CNN, NBC, CBS, Curse.com and various other news outlets. Working as the Senior SEO Strategist at WrightIMC his work revolves around anticipating search engine changes and developing holistic strategies to capitalize on them.

        What I Learned After 2 Million Views on YouTube » New Media Track
        • A.J. Wood

          A.J. Wood 

          A.J. is an employee of Adobe Systems, and spends his time engaging customers on the benefits of Adobe's Creative Suite software. As an arts & technology advocate, he produces the popular video tutorial series "I Create Content" which airs on YouTube. Teacher, photographer, speaker, the only thing he talks about more than Adobe products is his family. You can find A.J. on his web site AJWood.com

        Search Engine Optimization - Even The Little Guys Can Win » eBusiness Track
        • Greg Gifford

          Greg Gifford 

          Greg Gifford (@greggifford) is the Director of Search and Social at AutoRevo, a software company that provides websites and online marketing to used car dealers all over the country. His responsibilities include the development and execution of all client SEO and social media efforts, as well as managing AutoRevo’s corporate SEO and social media presence.

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